Gate launches new domain Gate.com and unveils a brand new logo, fully upgrading to advance to the next stage of development.

A well-known cryptocurrency exchange platform recently announced the official launch of its new international domain name Gate.com, along with a new logo design. This move aims to unify brand recognition, enhance global influence, and increase user trust, marking the platform's formal entry into a new stage of development. This significant brand upgrade initiative aligns closely with the vision of becoming the "next generation super unicorn exchange" presented at the platform's recent 12th anniversary celebration held in Dubai, marking a critical turning point for the platform from being an industry leader to leading the industry, and from technological innovation to deepening global strategic advancement.

Earlier, the platform officially adopted the new Chinese name "Gate", symbolizing the gateway to the crypto future for global users. This unified update of the domain name and logo not only showcases the brand's cultural inclusivity but also signifies a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the cryptocurrency industry, the platform has been committed to building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has provided services to over 23 million users worldwide, supporting spot, contract, margin, and wealth management trading for more than 3,800 types of cryptocurrencies, ranking among the top three in terms of comprehensive strength globally. At the same time, the platform was the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that the platform's assets are 100% verifiable. According to the latest reserve report, the platform's total reserves exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand update not only achieves a qualitative leap in visual aspects, but the newly adopted domain Gate.com also reflects a key step in the platform's globalization communication strategy. This domain is concise, powerful, and highly recognizable, with global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new logo adopts a more modern and minimalist design language, conveying the core philosophy of "Trust as the foundation, technology-driven, continuous evolution," symbolizing the platform's comprehensive upgrades in technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly use the Gate brand, achieving a unified global brand presentation, further consolidating its professional image and international influence as a world-class exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies a greater strategic vision for the platform. At the recent 12th anniversary global celebration event, the platform's founder proposed for the first time the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-Driven: Leading the upgrade of global digital asset trading experience through continuous product iteration and breakthroughs in underlying technology;
• Global Compliance: Build a compliance operation network based on licenses and regulatory authorizations from multiple locations around the world, establishing industry credibility;
• Ecological Integration: Expanding diverse businesses such as Web3, infrastructure, and investment around the core of trading to build a closed-loop ecological system.

The platform aims to continuously promote the construction of "professional, safe, and open" products and ecosystem, becoming the infrastructure platform for the development of the global digital economy, and providing trustworthy digital asset services for global users that are future-oriented.

Global Compliance Landscape: Extensive Layout, Multi-Point Blossoming

The group places great importance on "compliance first" and continues to expand its global compliance footprint. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's main entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliance status in the Asia-Pacific region. Recently, the group's Dubai entity obtained a VASP license under the supervision and monitoring of local regulatory authorities, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users. This marks a key step in expanding its presence in the Middle East and global markets, and affirms its long-term commitment to safety, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision to global users. In the future, the platform will continue to adhere to a user-centric, technology-driven, and globally compliant development path, working together with global users, developers, and partners to jointly open a secure, open, and sustainable crypto future.